I’m a MarTech & Experience Platforms strategist and advisor who is passionate about helping C-Suite deliver personalised, relevant and tailored experiences for customers using AI assisted, data and content driven technologies.
Ex-Deloitte, I can offer you a refreshing perspective; I have over 20 years of real world experience including founding my own digital agencies and successful e-commerce business in the noughties.
I help everyone from small businesses to Fortune 500 companies optimise their investments in MarTech.
I have deep knowledge of Adobe AEP, SFMC and other market leading technologies.
I can help you with your digital customer vision.
Areas of Expertise
MarTech Strategy
MarTech vendor selection
Roadmaps
Delivery & Product Owner
Recent Projects
Led the MarTech strategy for the largest bank in UK
Chief MarTech Advisor to the CCMO of the UK’s largest insurer
Successfully led the Go-To-Market and MarTech implementation for a global FS’s new Award winning B2B Banking App
Northern European Adobe Practice Lead for a Global Technology power house
Led vendor recommendation and oversaw delivery of the a UK Goverment Bank
Grew a leading hotel chains online revenue by £150mn
Won a Digital Impact Award for ‘best digital process’
Your customers expect great experiences. Your brand is judged by how well you interact with your customers compared to market leaders, not by your own standards.
Customer led interactions are replacing brand led campaigns. Moments that matter; listening and responding intelligently, being caring and , consist in the channel your customer chooses is where you will elevate your brand, convert prospects to customers and drive loyalty and growth.
These experiences are powered by Technology, Data, Content, Humans and AI.
Philosophy